The Adviser
Joe McGrath
DBA Candidate · MBA · FCMI CMgr · PGDip · BA (Hons)
Joe McGrath is an experienced business leader and entrepreneur with a track record of driving growth, leading transformation and building high-performance organisations across the professional services sector.
With deep expertise across financial services, legal, property and professional services, Joe has advised CEOs, founders and leadership teams at critical inflection points, from growth strategy and M&A to organisational redesign and market repositioning.
He brings the rigour of a senior executive with the agility of an independent adviser. Having led businesses and functions at board level, he understands the pressures and complexities that leaders face, and the difference between advice that sounds good in a presentation and advice that actually works in practice.
Joe founded Rhotic Advisory to provide ambitious SMEs with access to the kind of independent, board-level strategic thinking that was previously the preserve of large corporates with large budgets. The firm operates on a simple principle: every engagement should deliver measurable value.
Credentials
Our Philosophy
"Strategy is not a document. It is a decision and the discipline to act on it."
Rhotic Advisory was built on a simple belief: that independent, board-level strategic thinking should be accessible to ambitious businesses of all sizes, not just large corporates with large consulting budgets. We work alongside leadership teams as a trusted partner, not a vendor. We challenge assumptions, ask difficult questions and help leaders make better decisions. We measure our success by yours.
Work with Joe
If you are navigating a period of growth, change or strategic uncertainty, a discovery meeting is the right first step.